Average Worship Attendance

September 28, 2010

By Pastor Kerry Nelson

Why is “average worship attendance (AWA)” such an important number in the life of a congregation? What follows are three reasons why knowing, and tracking, this number is crucial.

1. Knowing your average worship attendance is a sign of a well-administered congregational ministry. The only way you will know your AWA is by putting in place a consistent system of counting, recording and sharing the number of people in worship at every service. This requires recruiting and training teams of ushers (or others who will count), a place for them to record the number, and a spreadsheet or other means of keeping track over time. Odds are very good that any congregation that does not have a system to do this in place, there are probably a lot of other congregational administration matters that are also not being properly managed.

2. The trend is more important than the snapshot. Just like a person’s blood pressure needs to be checked over time to get the best sense of how a person is doing, Sunday attendance numbers also vary throughout the year. Everyone knows that there are certain big day Sundays like Easter, Mother’s Day, confirmation Sunday, etc. when the sanctuary will be packed to the rafters. And that there are families for whom “regular worship attendance” means coming once a month. Thus, what really matters about AWA isn’t the Sunday snapshot but the trends over time.

Clearly, when a congregation sees a long term decline or increase in AWA, it tells them something. It doesn’t tell the whole story but it is clearly important. If a ministry shows an average 5% increase in AWA over the past five years, they are obviously doing ministry in a way that is attracting and retaining more people over that time. If a ministry is showing a 5% drop in AWA, something is going on that needs to be addressed. Figuring out “what is going on” is the work of spiritual discernment and the real challenge of leadership.

3. A congregation’s average worship attendance defines the appropriate leadership style for a given context. An analogy to parenting is helpful in making this point: Imagine what it means to “parent” a 6 year old… Or to parent a 16 year old… Or to parent a 26 year old… Each stage of life development presents different challenges, obstacles and joys. In the same way, effective pastors and lay leaders do well to understand the changing dynamics between leading a family-sized congregation (AWA 0-100), pastoral congregation (AWA 101-200), program congregation (AWA 201-300), corporate congregation (AWA 301-700) and resource congregation (AWA 700+).

If you haven’t learned the implications of different leadership styles appropriate to the size of the congregation you are leading – and the hard work required to stretch over the barriers between these levels – we’re here to help you. We can come for a conversation with your leadership team and help “diagnose” where you are at and what your next steps might look like.

This might also be a key topic for you to spend the next year or two seeking the right kinds of continuing education. The Alban Institute has some excellent learning opportunities and books written to help congregational leaders navigate the waters through the barriers of congregational growth and development.

Across our synod, these are the size ranges of our congregations based on AWA:

0-50 Cell35 congregations

51-99 Family36 congregations

100-150 Pastoral - 13 congregations

151-200 Pastoral - 18 congregations

201-250 Program - 10 congregations

251-300 Program – 5 congregations

301-400 Resource3 congregations

401+ Corporate3 congregations

Summary

28% of our congregations worship under 50

58% of our congregations worship under 100

83% of our congregations worship under 200


ELCA Financial Partnership Support

September 14, 2010

By Pastor Kerry Nelson

Last week I wrote a cover letter to a stewardship mailing that will go out to all 123 congregations of our synod. Included in that letter was the following:

God loves and comes to each of us individually and yet, knowing that it isn’t good that we be alone, God also shapes our lives in our families, those relationships closest to us. In the same way, as Christianity is about coming together as the Body of Christ in the world, God does that by bringing people together into congregations, assemblies of families congregating together for ministry (inreach) and mission (outreach.)

Individual congregations are the places where ministry and mission reach their focus, real life relationships for the good of the world. But there is much – like finding pastors, providing theological education, intervening into congregational conflict – that individual congregations cannot do on their own so congregations assemble into a relationship with one another called a “synod.”

In the same way, there are things that individual synods (and synod offices) cannot do on their own – like supporting seminaries, sending missionaries, responding to disasters, relationships with ecumenical partners – so the congregations of the 65 synods assemble into the church-wide organization of the Evangelical Lutheran Church in America.

This is how we have organized ourselves to do mission and ministry in partnership with one another, across our country and out into the wider world.

Having said all of that, another gentle reminder that we all need to hear is that it is only at the level of individual families that the financial support of ministry is given. Families give financial support. Congregations, synod offices and the church-wide organization are merely stewards of those financial gifts.

One of the ways that the wider church supports local congregations is through the use of financial partnership support grants.

Partnership support grants are a way that the wider church can come alongside a local congregation to help propel that congregation to effective ministry. Currently, in 2010, $133,000 is coming back to our synod to support eight ministries that are receiving some kind of a partnership support grant.

Available Partnership Support Grants

Partnership support grants are available is several different categories, each connected to specific missional goals. New start grants are intended to help launch new ministries like Celebration Church in Cypress, TX. Often grant support remains available even after a congregation officially organizes – Joyful Life in The Woodlands and First Taiwanese in Houston both receive a measure of financial support as they continue as young congregations.

Renewing, evangelizing congregational grants are available to assist congregations seeking renewal in their missionary focus and ministry. Over the past couple of years, Peace/Slidell and Gethsemane/Chalmette each received partnership support.

Still other grant programs are available to congregations that seek to do ministry on the cutting edges of our mission field, including ministry among people we have historically not done a very good job of reaching.

Criteria for Partnership Support Grants

If a congregation is interested in applying for some type of partnership support, the first step is contacting me and I will help you get started. There are some key criteria that a congregation must embrace if applying for partnership support.

For example, partnership support grants are workfare, not welfare. When a ministry is approved for partnership support, they enter a new relationship of accountability to the whole church through a working relationship with their Director for Evangelical Mission. We review their ministry. We expect congregations to create a detailed missional plan with SMART goals for their future. We make recommendations for improvement and new directions and expect that those recommendations be reflected in the missional plan. We require monthly and annual reporting. We require that the ministry provide some measure of mission support. If the terms of the partnership are not followed, grant support is placed “on hold”.

Partnership support grants are seeds for future ministry, not fertilizer to protect the status quo or to prevent congregations from withering away. In most cases, partnership support grants are approved only for those ministries with an average Sunday worship attendance of 50 or more. On the other hand, even tiny congregations can chart a new course for the future if they begin with a new found willingness to do anything and everything it might take to connect with new people in new ways.

We also recognize that everything rises and falls with leadership. That means that we expect the called pastors of congregations receiving partnership support to be wholeheartedly committed to the ministry and that they live within the service area of the ministry. We also expect that our working relationship will help encourage and empower the lay leaders of the congregation to own their personal ministries within the life of their congregation.

If you are interested in a further conversation about renewal and redirection in the life of your congregation, or finding additional funding for a ministry dream you might have for future, send me an email and we’ll talk.


What to Keep? What to Cut?

September 8, 2010

by John W. Wimberly, Jr.

Like many congregations and organizations, at the beginning of 2009 Western Presbyterian Church faced a serious budgetary shortfall. To deal with this painful situation, our session (governing board) needed to exhibit both leadership and management skills: leadership skills to bring our congregation along with us, management skills to work the numbers. We also needed to develop a transparent decision-making process.

As a session, our first challenge was to create a process to make the tough decisions we had to make. A flawed decision-making process could divide the congregation and us. Much to my surprise, a rather heated debate developed over this question. We were far from united about how to move forward.

Some elders wanted to move quickly to cut the deficit. If we were going to reduce staff, we needed to do so quickly so that some salaries and benefits would stop being paid. If we were going to reduce benevolences, they needed to stop immediately before the treasurer dispersed them.

Other elders wanted to take a slower planning approach. They said we needed to pray about and meditate upon the overall direction of the congregation and that we needed input from the congregation.

By the end of our January session meeting, the elders merged the two approaches. Wherever possible, they froze payments that didn’t need to be made until May. They asked committees to look for immediate cuts they could make to their budgets. They also authorized a condensed five-month planning process—complete with time for prayer and reflection—that would end no later than the June session meeting.

In February the session had an all-day retreat led by one of our members, a skilled facilitator. There was frank discussion as to what changes might need to happen to resolve the budget crisis. At times, “frank” became “contentious.”

We began the retreat with small-group discussions about what we most valued in Western’s ministry. People were asked to speak from their hearts, not their heads. As we focused on values rather than budgets, it provided a lot of unity. When things got heated, we kept coming back to the unity we embraced during this part of our meeting.

As with most congregations, the biggest single piece of Western’s budget is personnel. Some members stated unequivocally that there was no way to address a budget problem this large without reducing staff. I was grateful to those who raised this issue because I knew it was being discussed in the parking lot and elsewhere. It is always better to have these conversations where they belong—among elected leaders—rather than among folks who may or may not have access to all the information.

Some, including me, argued that reducing staff would cause some members to leave (I had already been warned/threatened by a few members in this regard). Therefore, the net gain from salary reductions might well be offset by the lost pledge revenue from members who left the church.

There was an equally heated discussion about the benevolence budget. Some elders viewed it as discretionary spending. Others saw it as money that had to be spent. They also argued we would lose members who were proud of and committed to our mission efforts.

Finally, there was a lengthy discussion about revenue. If we went back to the congregation and asked them to increase their giving, how much could we expect them to give? Some thought it would be very difficult for people to increase their giving in such a financial crisis.

With major issues identified, the session created small groups to flesh out information and possibilities in four discrete areas of our ministry: mission and benevolences, program, building/administration, and personnel. They asked a fifth group to think about creative ways to generate additional revenue, and they asked the Stewardship Committee to conduct a special fundraising campaign.

We planned a retreat in early April to hear the reports of the work groups and make decisions on a revised budget for 2009. Finally, the elders decided to create a budget not just for the rest of 2009 but for eighteen months (June 2009–December 2010). They hoped this would preclude facing another crisis in the near future.

Prior to finalizing their decisions, the session sent a detailed, seven-page letter to the congregation explaining the issues, the decision-making process, and the proposed outcomes. For the next three weeks the elders held four focus groups to which members of the congregation were invited. The feedback was extremely positive with several helpful fundraising suggestions, including better stewardship education with new members and small group stewardship meetings in the homes of members. With the feedback in hand, a relieved and excited session gathered. As it turned out, the June session meeting was anticlimactic. The combination of budget cuts, increased giving by the members, and additional revenues from other sources effectively closed the gap.

What We Learned

Our process was educational. Here is a summary of what it made clear to us:

Communication between the pastors and elders, the session, and the congregation was crucial throughout. We used e-mail letters to the congregation, announcements in worship, one-on-one conversations with key players, and small, open discussion groups to keep the process participatory and transparent.

It was very important that we had an active strategic plan in place. (It is reviewed annually by the committees and session). The plan gave us our starting point. Our priorities were already established, our values clear. Therefore, we were able to move directly to the question, “What do we want to eliminate from the plan?” When the answer was “very little,” we knew we had to solve most of our problem on the revenue side of the budget (through things like pledges, building rental, and fundraisers).

Growth fuels a commitment to growth. Despite fears that the congregation would devolve into competing interest groups (mission vs. music, education vs. personnel, etc.), it never happened. As a growing congregation, our members did not want to step back from our strategic plan for growth. To sustain growth they put their treasure where their vision is. They also realized that everyone was going to have to experience some cuts in their favorite budget line items.

Resolving the personnel piece was crucial. It was clear to everyone that we couldn’t move forward with our staff intact if we didn’t get more money. This was a key to members deciding they wanted to contribute more financially. To protect the core of our ministry, sacrifices by members were required and made.

Working in small groups was very successful. When the session discussed issues as a bigger group, things got heated. When we talked in small groups people were pragmatic and in a problem-solving mode. The small groups unleashed a lot of creativity on issues ranging from fundraising to cutting building expense.

Trust builds trust. Prior to the crisis, the congregation had a high level of trust in the session. While there was some impatience that the process took months, most members realized the decisions being made required time. At every stage of the process, the session kept the congregation informed as to what was happening.

It is alright for people to have heated exchanges in a time of crisis. At one point in a session meeting, I clashed with an elder who is also a friend. We raised our voices as we argued with one another. Everyone wondered what would happen to our friendship. We remain friends—that is what happened. As a rule, most congregations fear conflict. When it happens naturally and we don’t fall apart, the church is a much better place.

Hopefully, Western has not only resolved its own financial challenge but has been a good model for our members as they face their own personal financial challenges. An economic crisis isn’t a time to panic. It is a time to pray, to clearly identify issues, to utilize—not abandon—the strategic plan, and a time to have open communication with all stakeholders.

Adapted from “What to Keep, What to Cut: Reshaping Budgets in Times of Adversity” by John W. Wimberly, Jr. in Congregations Winter 2010 (Vol 36 No. 1), copyright © 2010 by the Alban Institute. All rights reserved.

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Excellent Stewardship Campaign Resource

September 3, 2010

This is the time of year when many congregational stewardship leaders are scrambling for resources to guide their congregations in their annual stewardship focus.

As you hunt for resources – or, if you have already settled on one – please remember the purpose of the annual stewardship focus. It is more an exercise in pastoral care than in congregational administration. It is about faith-building rather than about fund-raising. And, since our faith is a relational faith, all conversation about stewardship of time/talents/treasures is best done in the context of building relationships.

Select Media Resources has made a new resource available this year that holds great promise. “Biblical Stewardship: Our Duty and Delight” by Rev. Mark Allan Powell.

This DVD features seven video sessions with group and individual study materials. The content includes:

Session I Belonging to God

Session II What is a Steward

Session III Treasures and Hearts

Session IV Motivations for Giving

Session V Duty and Delight

Session VI Cheerful Sacrifices

Bonus Session Congregational Development

In addition to providing an excellent continuing education experience for congregational steward leaders, it could also be easily crafted into the centerpiece of your stewardship emphasis this fall.

Dr. Mark Allan Powell is a biblical scholar, seminary professor and recognized steward leader in the ELCA. His book Giving to God, published in 2006, is a guide about living generously. Dr. Powell is an inspirational speaker and has presented at many ELCA synod assemblies.

This resource is available through www.selectlearning.org for $49.95.


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